Product Design

& UX Leadership

Blending strategic leadership with hands-on design expertise, I work seamlessly between design, cross-functional and executive teams to shape, create, and ship digital products that people love and rely upon.

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Craft

Creative Direction
Concept Design
User Experience Design
Visual Design
Identity Design
Prototyping
User Research
Design Systems
Illustration

Skills

Design Strategy
Design Storytelling
Design Management
Design Thinking
Workshop Facilitation
Design Sprints
Mentorship
Communication
Collaboration

Tools

Figma / FigJam
Adobe Creative Suite
Google Business Suite
Sketch
Miro
Keynote

Over the years, I've had the honor to lead and design strategic experiences for some amazing brands.

Alamo –– American Airlines –– Apple –– AT&T –– Coca-Cola –– DHL –– GE –– Glint –– Google –– The Hartford –– The Home Depot –– Humana –– IGN –– JCPenney –– KEH –– Purple –– Sallie Mae –– TSA –– Alamo –– American Airlines –– Apple –– AT&T –– Coca-Cola –– DHL –– GE –– Glint –– Google –– The Hartford –– The Home Depot –– Humana –– IGN –– JCPenney –– KEH –– Purple –– Sallie Mae –– TSA –– Alamo –– American Airlines –– Apple –– AT&T –– Coca-Cola –– DHL –– GE –– Glint –– Google –– The Hartford –– The Home Depot –– Humana –– IGN –– JCPenney –– KEH –– Purple –– Sallie Mae –– TSA ––

As a design leader, I have shaped, created, and shipped products at scale. At Google, I worked as both a UX manager and product designer, closely collaborating with product management, engineering, senior leadership, and across product teams to ship experiences for Gboard and other Search initiatives. At Fandom, I led product design, working closely with partners across the entire organization to transform a collection of wiki sites into the world’s largest fan site.

As a manager and mentor, I inspire, guide, and challenge my teams. Over the past 15 years, I’ve managed six teams across both agency and in-house settings. I work collaboratively with team members to set goals based on their strengths, opportunities, and career goals, and guide their growth through measurable objectives.

As a design evangelist, I have taken opportunities to speak to and educate designers. I have taught UX design courses, and created a web design curriculum for the Board of Directors at Creative Circus in Atlanta. I have addressed the student body as a guest speaker at Miami Ad School, and have been a guest speaker and Designer in Residence for General Assembly in San Francisco.

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"James and I collaborated on several complex, cross-functional projects during our time together at Blueriver. He brought invaluable design leadership, smart UX solutions and a high standard for quality to every initiative, instilling confidence in our clients and fostering inspiration and motivation among our team. He is an excellent communicator and a reliable comrade in the trenches. Every project with James yielded something special, and I am proud of all the great work we accomplished together."

Jim Wayne –– Senior Project Manager, Blueriver

"James possesses a rare combination of strategic thinking, creativity, and empathy, which he consistently applies to drive exceptional user experiences. Working under his guidance, our team has not only improved our design processes but also our overall approach to product development. He is not just a leader; he's a mentor who is always available to listen and help. Whether it's brainstorming ideas, providing feedback, or offering support during challenging projects, James is there every step of the way. His approachability and genuine willingness to assist contributed to a culture of trust and collaboration within our team."

Cheryl DeVore –– Lead Product Designer, Blueriver

Available for full-time and select fractional design leadership opportunities.

jameswitcherdesign@gmail.com
+1 404 630 1135

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